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purplesimon's picture

Maybe, just maybe, the copy has lost something in translation.

If not, perhaps someone should read it again.

At the moment it reads that help is needed to abuse boys, whereas I'm assuming it's supposed to say something like: You can help prevent abuse.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
the_ashlands's picture

hahah! who doesnt like to help abuse boys?!?

i see what you mean..prevent would work much better here.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

cooties's picture

nice art direction.

cooties
Activity Score 180
Other
discoverdon's picture

cute concept

discoverdon
Activity Score 6
Art Director
jennywhx's picture

simple, but pretty cute

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

aj's picture

thats the problem with this ad - its cute!
if 1 out 0f 6 boys is getting sexually abused,it is a damn disturbing stats. so the idea has to hit you in the gut and make you proactive and want to do something about it. this one makes u go 'oh, so sweet'
this ad is of very little help to vatsalya or the abused boys. dont think it will work with the awards jury either.

aj
Activity Score 168
Art Director
lee's picture

Totally agree with aj... so Cute,so Literal,so "un-compelling."

lee
Activity Score 14
Other
mvellandi's picture

Although I see mostly smiley faces, I also see the sad ones. The large number of sad ones and by reference to the statistic is enough to catch my attention. I also see the connotation to instant messaging, albeit quite subtle.

I think it could've been done better if they used a different color or tone for the unhappy faces like light blue, that way you see the contrast even sharper

mvellandi
Activity Score 10
Marketing Manager
adonis's picture

aj, you've hit the nail on the head.

adonis
Activity Score 22
Copywriter
yonkironic's picture

help sexual abuse? or what??

yonkironic
Activity Score 50
Graphic Designer at graphic designer
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