Agency Network: 
March 2010


Post production Zerone

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.


Smallest turning circle. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka, Gustavo Vieira
Copywriter: Peter Engelbrecht
Photographer: Robert Eikelpoth
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fabiomarquesf's picture

I kinda like the campaign, but I think the "smallest turning circle" pieces pass the idea that the car is too tight inside. I like the "More space on every street" pieces because they emphasize the right aspect of the product. They should've stick to the second part of the campaign only.

Activity Score 74
Spoonfeederxxx's picture

This concept would have been stronger if the visuals were car related and not just tight spaces for tight space sake...

This brand seems to pissing opportunities away to do much better stuff...

Activity Score 641
esia's picture

Two smart-campaigns. One shitty and one well. This one is good.

Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

capywriter's picture

Like Spoonfeederxxx said, I don't like the visuals because they are just showing tight spaces, non related to cars howsoever

Activity Score 5509
Copywriter at Freelance
bloomonkey's picture

I think that by now everyone gets the idea that the smart car is small and can fit where other cars can't. Why not go for a different approach, surely its not just its size and where it can fit that makes this car desirable, what about fuel economy or practibility or the price of a tyre or the price of a service etc... who would it be aimed at. My guess is most people buying a smart car is that the economy is good rather than how tight the turning circle is. I know when I buy a car the first three things I think of are: how fast does it go, what is the economy like and what colour does it come in.

Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Paloma's picture


Activity Score 531
werbefuzzi35's picture

Olha o Gustav Vienna! Brilha meu filho!

Activity Score 97
Art Director
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