Wall st.

Agency Network: 
December 2009

Print advertisment created by BBDO, Germany for Smart, within the category: Automotive.

More space on every street. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone

Comments (13)

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John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I think the idea went too literally here. It's way too abstract now for anyone to get it in a few seconds. The image seemed appealing at first, but after that it just got disturbing to me.

picntype's picture
Activity Score 175

Copy is just translation of visual, or the other way around?

Spoonfeederxxx's picture
Activity Score 641

Have people forgotten to push ideas or is it just me?

This could have been so much smarter, excuse the pun...

Crystal Clear's picture
Crystal Clear
Activity Score 83

i like it, good insight

Paloma's picture
Activity Score 531

I don't get it.
I don't like it.

MJStinson77's picture
Activity Score 601

I agree, takes too long to make sense of. And there could have been a better execution. I would love to work on this account, so many possibilities! | | wordjones

Billoughsby's picture
Activity Score 5144

So is it just the same old high end magazine snob aspirational? Just name a hotshot street, like Wall Street or Rodeo Drive, and associate your product and those who would use it with it?
If it's something else, someone please step forward to explain it. I'd call it handsome but empty.

That's it.

buyandsell's picture
Activity Score 90

I got it! But only after a few seconds of staring at the ad. Yeah, lots of possibilities but I think I'll also end up with the same idea as I'm not that good. Still, a great account to work on.

sloppy4's picture
Activity Score 1492

with the stretched out signage, it makes it seem like the car is really slow. like it will take quite awhile for it to get down the length of wall street.

Dzsoi's picture
Activity Score 8532

Concept is really nice, but they were so satisfied with it they've stopped thinking and come up with this easy "punny" visual. Sad.

Local Hero's picture
Local Hero
Activity Score 15

I don't understand why people don't like it.

dreadboy's picture
Activity Score 413

I actually like it - even if a little bit tricky, I've been orientating myself towards minimalism, so I understood this faster as a light, compact and elegant road sign, allowing for more to be mounted on a pole - without looking kitschy - just like the more Smarts can take the same space less normal cars take and still look nice. just my 2cents

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Guest's picture

So easy to get