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Stove, 2

Agency Network: 
Published/Aired: 
April 2017
Description: 

With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.

Print advertisment created by BBDO, Germany for Smart, within the category: Automotive.

With a nagging feeling, you drive back home to find your stove on fire.

Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Directors: Mirko Stolz, Tobias Grimm
Executive Creative Director: Michael Schachtner
Creative Director: David Missing
Art Director: Shelley Lui
Copywriter: Nico Baumann
Managing Director: Jens Fauth
Account Director: Steffen Guenther
Account Manager: Olga Lorenz
Chief Production Officer: Steffen Gentis
Production Company / Post Production: Craftwork
Producer / Post Production: David Muellenborn / CraftWork
Audio Production House: Studio Funk
Sound Engineer: Andy Schlegel
Editor / Animation: Till Markull

Comments (3)

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Highest Rated

DDfromSD's picture
DDfromSD
Activity Score 12

These fall with a dull thud, in my opinion. Potentially clever, but uninspiring, and pretty formulaic. Surprised this is coming out of a BBDO shop.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

like.

kleenex's picture
kleenex
Activity Score 50128

BUTT the video ads are soooooo much better.

DDfromSD's picture
DDfromSD
Activity Score 12

These fall with a dull thud, in my opinion. Potentially clever, but uninspiring, and pretty formulaic. Surprised this is coming out of a BBDO shop.

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