With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Print advertisment created by BBDO, Germany for Smart, within the category: Automotive.
With a nagging feeling, you drive back home to find your stove on fire.
Chief Creative Officer: Wolfgang Schneider
Creative Managing Directors: Mirko Stolz, Tobias Grimm
Executive Creative Director: Michael Schachtner
Creative Director: David Missing
Art Director: Shelley Lui
Copywriter: Nico Baumann
Managing Director: Jens Fauth
Account Director: Steffen Guenther
Account Manager: Olga Lorenz
Chief Production Officer: Steffen Gentis
Production Company / Post Production: Craftwork
Producer / Post Production: David Muellenborn / CraftWork
Audio Production House: Studio Funk
Sound Engineer: Andy Schlegel
Editor / Animation: Till Markull
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