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Screensaver Flurry

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.

Caption

New smart. With a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment.

Advertising Agency: Ponto de Criação, São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo
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Billoughsby's picture

Thank goodness for thinkstock.

Billoughsby
Activity Score 5144
Art Director |

That's it.

spinsarah's picture

Well, I get it. Sure. But it's not creative or innovative and it comes across as cheap...

spinsarah
Activity Score 110
createwitty's picture

does this mean anything or hav just used this picture...

createwitty
Activity Score 204
ace85le's picture

Did I or did I just walk into a secondary art class.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

whats the visual all about?is that how the traffic looks from the windscreen of the car??

Kriativity
Activity Score 414
iambusy's picture

its like a screen saver....thats what it means....

iambusy
Activity Score 2219
Copywriter |

busy.

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