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Screensaver Fish

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.

Caption

New smart. With a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment.

Advertising Agency: Ponto de Criação, São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo
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Themadartist1972's picture

quelle horreur

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
kguess's picture

The car may be smart, but the ad most certainly is not.

kguess
Activity Score 3
Copywriter
Billybell's picture

Pas bon du tout...

Billybell
Activity Score 373
Art Director
Billoughsby's picture

So when the guy was designing this, his aquarium screen saver started up while he was away at lunch and somehow THAT got sent to the vendor. is that it?

Billoughsby
Activity Score 5144
Art Director |

That's it.

CommandZ's picture

Apparently BillO, apparently.

CommandZ
Activity Score 2498
Creative Director
createwitty's picture

nice one Bill..

createwitty
Activity Score 204
createwitty's picture

this agency definitely needs to look at some other business if it wants to survive...

createwitty
Activity Score 204
ace85le's picture

Did I or did I just walk into a secondary art class.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

i know what this means..only fishes can buy such cars!!

Kriativity
Activity Score 414
Manoma's picture

Imagine... Having this brand, to make this...
Some reasons to cry...

Manoma
Activity Score 1108
Copywriter
Pincuid's picture

They actually had a very nice selling point which could have been used in so many ways...and they went with this one....such a waste

Pincuid
Activity Score 163
iambusy's picture

nice one... its smart... and simple... it means its like a screensaver.. i dont know how many dint get it though

iambusy
Activity Score 2219
Copywriter |

busy.

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