Pollution, 1

Agency Network: 
September 2010

Print advertisment created by BBDO, Spain for Smart, within the category: Automotive.

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio

Comments (11)

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Guest's picture

i love it

Guest's picture

Loved the concept..really appreciate the creativity!!!Cheers..good job

pierrelastname's picture
Activity Score 2869

nothing special

Guest's picture

nice visual

Billoughsby's picture
Activity Score 5144

Both of these present a great core concept rather poorly. More visual connection between before and after 'wipe" is needed -- more common adjoining edges that say this sky is the same sky, the landscape the same landscape, etc.

As it lays, this looks like an idyllic image stuck on a circle, and not so much what was intended.

That's it.

sush's picture
Activity Score 566

yep nice concept.


keithstoeckeler's picture
Activity Score 425

Such a good message yet the creative doesn't hit.

paumarques's picture
Activity Score 1312

Felicitats Contrapunto!

Pau Marquès
(+34) 670 36 79 83

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice one.

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

this one looks too fake...some sync with the old and new background is placement of trees in the exact position etc.,

Dzsoi's picture
Activity Score 8532

They've started with an interesting visual that is why the concept is confused. But okay, whatever, I will turn on my windscreen wipers so factories won't pollute the Earth. Wait... WTF?