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Pollution, 1

Campaign
Agency Network: 
Published/Aired: 
September 2010
Smart Print Ad -  Pollution, 1

Also From This Campaign 2

Description

Print advertisement created by BBDO, Spain for Smart, within the category: Automotive.

Caption

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio
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Guest's picture

i love it

Guest
Guest's picture

Loved the concept..really appreciate the creativity!!!Cheers..good job

Guest
pierrelastname's picture

nothing special

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

nice visual

Guest
Billoughsby's picture

Both of these present a great core concept rather poorly. More visual connection between before and after 'wipe" is needed -- more common adjoining edges that say this sky is the same sky, the landscape the same landscape, etc.

As it lays, this looks like an idyllic image stuck on a circle, and not so much what was intended.

Billoughsby
Activity Score 5150
Art Director |

That's it.

sush's picture

yep nice concept.

sush
Activity Score 566
creative writer and organizer |

sue

keithstoeckeler's picture

Such a good message yet the creative doesn't hit.

keithstoeckeler
Activity Score 425
paumarques's picture

Felicitats Contrapunto!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Roger Keynes's picture

Nice one.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture

this one looks too fake...some sync with the old and new background is required...like placement of trees in the exact position etc.,

Miss Copywriter 22
Activity Score 175
Copywriter
Dzsoi's picture

They've started with an interesting visual that is why the concept is confused. But okay, whatever, I will turn on my windscreen wipers so factories won't pollute the Earth. Wait... WTF?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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