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Lungs

Campaign
Agency Network: 
Published/Aired: 
August 2010
Smart Print Ad -  Lungs

Also From This Campaign 2

Description

Print advertisement created by Futatsu Industries, Norway for Smart, within the category: Automotive.

Advertising Agency: Futatsu Industries, Oslo, Norway
Executive Creative Director: Aris Theophilakis
Art Directors: Frode Bjerved, Niri Bøyesen
Illustrator: Børge Brendenbekk
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Highest Rated

IRONWORKS's picture

Like the executed way of illustration, is far more better than the one done in 2007...

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
TommyO's picture

..,Looks like an ad against cancer or something.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Thought that same thing too.

Guest
mikeelrapido's picture

I too. And I think that autors are happy because of ot.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

pierrelastname's picture

is against smart people !

pierrelastname
Activity Score 2869
Copywriter
anotheropinion's picture

This is nice art direction and a nice ad.

anotheropinion
Activity Score 132
Advertising
rurorjuror's picture

nice

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

tirthomitro's picture

old idea... very, very old!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Nice. Very Nice

Guest
Guest's picture

Reminds me of some work done for Smart in the Netherlands in 2007..

http://rogierenmatthijs.blogspot.com/2008/05/smart.html

Guest
Guest's picture

An old idea indeed! Already done in 2007 or 2008 by FHV BBDO Amsterdam.
Check here: http://2.bp.blogspot.com/_taZmhcBiBSY/SCLyyohTQAI/AAAAAAAAADM/JYRkU8Hd...

Guest
tytpol's picture

Funny. Really funny.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

silvi's picture

Funny???

silvi
Activity Score 4172
Copywriter
miko1aj's picture

great, great, great. LOVE illustration and love the fact that they didn't use any claim. Excellent job.

miko1aj
Activity Score 3086
Guest's picture

Though it was done before, I think they've improved on it by taking off the copy. Excellent ad.

Guest
thedesignaddict's picture

This just looks bad. Utterly boring and forgettable.

thedesignaddict
Activity Score 5403
Art Director at Freelance
gbl's picture

Not funny. Funny? Old copied idea, nice illustration. Just another bad ad.

gbl
Activity Score 451
Copy
Guest's picture

"Reminds me of some work done for Smart in the Netherlands in 2007..

http://rogierenmatthijs.blogspot.com/2008/05/smart.html"

INDEED IT DOES!

Guest
Dzsoi's picture

When an ad is so predictibly boring and logically lazy, I don't really care about the 'done' question.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
IRONWORKS's picture

Like the executed way of illustration, is far more better than the one done in 2007...

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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