Evolution always compacts, Triceratops

Agency Network: 
September 2011

Print advertisment created by Conexão, Brazil for Smart, within the category: Automotive.

Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas

Comments (5)

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Billoughsby's picture
Activity Score 5144

Nice series.

That's it.

atb2005's picture
Activity Score 13557

No, Billough. I mean it's an ok series, not worth 8 stars. You are designer? What do you think about these garish colors?

Billoughsby's picture
Activity Score 5144

You may be right atb, but I can explain my immediate positive reaction to it very simply: The color and general style is, for me, a welcome antidote to the smoky, plummy, "rich" interior decorator palette, the overuse of tone on tone and neutrals, the Rembrandt lighting, the faux parchment textures and the distress treatments -- in other words, a relief from all the Victorian-holdover affections and fake Naturalism we are asked to apply daily as if Art was an aerosol you shake and spray over a subject. It's that subjective; I won't even call what's going on minimal or pure.


That's it.

Taylormade's picture
Activity Score 408

Nice one.

Justin Evans's picture
Justin Evans
Activity Score 57

The sad truth of the matter is that the rhino is on its way to extinction, just like the dinosaur!