Evolution always compacts, Mastodon

Agency Network: 
September 2011

Print advertisment created by Conexão, Brazil for Smart, within the category: Automotive.

Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas

Comments (24)

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vote4pedro's picture
Activity Score 4601

Cute idea. But none of the animals shown evolved from the examples given.

stevel's picture
Activity Score 423

jesus, how many agencies have smart car as a client???

andylefty's picture
Activity Score 4535

Don't mind this but does not make the car appealing.

NicoCiego's picture
Activity Score 1033

Evolution always compacts-- well, not always.. but the concept is not bad.

jackmancer2017's picture
Activity Score 6992

Exactly my thought too. I'm stumbling over the word 'always'.

Cofnic21's picture
Activity Score 4

not bad

The JACK's picture
Activity Score 438

truly...!!!!! nice one..

Billoughsby's picture
Activity Score 5144

Pizza: It's An Evolutionary Game-Changer™

That's it.

jponino's picture
Activity Score 601

good idea, message easily understandable, on the other side, how many times did we see ads with this concept : evolution?
still good anyway, customers will find it kindda clever ( except geologists lol 'cause, oubvioulsy the ancient animals are not always what they show as a result of evolution ;) )

stickynotes's picture
Activity Score 1094

Nice and simple campaign, with a cool side blow to all the big city SUVs.

kleenex's picture
Activity Score 50582

not bad, but not that great either.

thedesignaddict's picture
Activity Score 5403

This is crap. We all know the Smart car is small, so what's the point of illustrating the most obvious feature of the car (in a boring way)?

Massive waste of creative potential.

Nike Diesel's picture
Nike Diesel
Activity Score 13630


AliHamze's picture
Activity Score 27

If evolution made animals smaller.. I'm pretty sure it wasn't because of parking spaces or petrol saving! This "size" difference evolution happened only with animals and has nothing to do with "smartness".

ilievavera's picture
Activity Score 4

Well, evolution does not always compact. See the horse for instance. It was only 30 cm tall back then ;-)

Migzter13's picture
Activity Score 973

It also works for phones I guess. The idea is simple yet straight to the point.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

vote4pedro's picture
Activity Score 4601

Except phones are getting bigger again. Soon it'll be hard to tell them apart from ipads.

MicheleVirgilio's picture
Activity Score 2617

Good idea.

Spanky's picture
Activity Score 4899

Technically, evolution almost always makes animals bigger. The dinosaurs evolved to their massive sizes over millions of years because they had overly abundant resources and only limited predators. Then they were wiped out by a asteroid. And life started over with more limited resources (less food due to different atmospheric conditions), thus current life on Earth isn't a big as it was before. So like a Smart car in a head on accident, these ads aren't quite as smart as they claim to be.

LittleJoe's picture
Activity Score 345

not all those who look at this ad are university profs...

Spanky's picture
Activity Score 4899

Neither am I. But I was awake in 5th grade science.

JensH's picture
Activity Score 111

Nice concept.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The copy is making a large claim. Irrespective, the idea generates attention. THE IDEA... NOT THE CAR.
(If you're reading this comment, try recalling the name of the car!)

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

i like this campaign