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Bacteria

Agency Network: 
Published/Aired: 
November 2011
Smart Bleach Print Ad -  Bacteria

Description

3D artist, Rafael Gil

Print advertisement created by Filadelfia, Brazil for Smart Bleach, within the category: House, Garden.

Caption

Don't let bacteria have descendants in your home.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Rafael Gil
Copywriter: Leandro Neves
Illustrator: Travis Louie
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pierrelastname's picture

too much circles...

pierrelastname
Activity Score 2869
Copywriter
dsklan's picture

whats wrong with circles?!

dsklan
Activity Score 1926
Art Director at homeshop
arthor's picture

the monocle was very poorly implemented but i like

arthor
Activity Score 513
Billoughsby's picture

A kind of perfectly silly.

Billoughsby
Activity Score 5144
Art Director |

That's it.

lpgatti's picture

Like!

lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

davidbrown's picture

The idea is great but I don't really like the execution. Agreed with the comment above too many circles in the picture.

davidbrown
Activity Score 13
adgoodie's picture

I think the line is off

adgoodie
Activity Score 192
Copywriter
Rodolfomag's picture

For some comments, I imagine many of you can achieve better things than that, I guess ...

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
bate_palmas's picture

Just when I thought that humanising insects had been absolutely done to death. Fabulous!

bate_palmas
Activity Score 1479
ladybug2535's picture

Bacteria are not insects. But it doesn't look much like a bacteria either. I think it looks more like a one-eyed dinosaur.

ladybug2535
Activity Score 78
noj's picture

good idea good art direction, i think its working

noj
Activity Score 86
Art Director
blacksmurf's picture

"don't let them settle in your home"
"don't let them grow older"
...
"don't let them have descendants in your home"

how many commercials have to be on the same concept?

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

GregJ's picture

"Don't let them have circles in your home"

GregJ
Activity Score 48
Graphic Designer
ladybug2535's picture

I think the artwork is fine, but the tag line is flat. It's cumbersome and doesn't catch your attention. It needs something shorter and snappier.

ladybug2535
Activity Score 78
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