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Alley, 2

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Advertising Agency: BBDO Toronto, Canada

Print advertisement created by BBDO, Canada for Smart, within the category: Automotive.

Caption

Open your mind.

Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Retouchers: Jano Kirijian, Sam Robbins
Photographer: Shanghoon Jeong
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes
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Highest Rated

Guest's picture

very good idea

Guest
aSma's picture

Nice execution !

aSma
Activity Score 91
Other
thedesignaddict's picture

I like the photography, but the line stinks.

'Open your mind' is a totally vacuous statement. The benefit of the visual proposes it that the Smart Car goes place other cars can't. If the line reinforced this claim the ad would have worked for me. As is, it totally misses the mark. I'm surprised the CD didn't recognize this disparity.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Adaddicted's picture

its better without the line.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

raulbanderas's picture

nice

raulbanderas
Activity Score 357
V's picture

lovely!

V
Activity Score 76
Marketing Manager
luispiter's picture

vety nice

luispiter
Activity Score 2756
comunication
tytpol's picture

Yeah yeah yeah. A small car. Wow............ zzzzzzzzzzzzzzz....

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

very good idea

Guest
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