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Smart

Agency Network: 
Published/Aired: 
May 2008
 Smart

Description

Caption

Children who watch their parents smoke are twice as likely to start smoking.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Illustrator: Gregory Ferrand
Retoucher: Jeroen Wartenbergh
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Algareto's picture

Nice copy!

Algareto
Activity Score 216
Graphic Designer
step 1 step 2's picture

Bad illustration.

step 1 step 2
Activity Score 38
Singapore
white widow's picture

This copy is much better than the first´s ad

white widow
Activity Score 137
Art Director
second_creator's picture

nice

second_creator
Activity Score 754
Copywriter |

copywriter

omni's picture

i think the copy is too long.

omni
Activity Score 137
fala fulani's picture

Alot of that copy is really pointless. The thing about the digital watch, really!!! Its a waste of real estate, but it starts and closes nicely. Should have started more powerfully though.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
JeffWalker's picture

The visual(s) are not compelling enough to make people read all that copy–especially with the hand drawn type. However, what a strong tag line! That ad would be so much more effective if the tag line (Children who watch their parents smoke...), was just simply set on a white back ground. This is one of those cases where the art gets in the way of the message.

JeffWalker
Activity Score 12
Creative Director
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