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Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by BBDO, Switzerland for Small World, within the category: Transport.

Caption

Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann
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Highest Rated

andylefty's picture

Agree with above. Something not quite nailed in execution.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
iambusy's picture

ok

iambusy
Activity Score 2219
Copywriter |

busy.

khronos's picture

the basic concept is good, fell apart at the execution level...looks like too many people were involved trying to get their ideas in and ultimately ended up with something stale

khronos
Activity Score 998
Copywriter
andylefty's picture

Agree with above. Something not quite nailed in execution.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
TheWasteBin's picture

Yeah, the copy.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
tamir's picture

Nope, sorry...

tamir
Activity Score 138
Copywriter
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