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Disco

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by BBDO, Switzerland for Small World, within the category: Transport.

Caption

Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann
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jackmancer2017's picture

Seems a valid point but I have to think about this one:
http://adsoftheworld.com/media/print/axe_shaved

The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

Jaap, you don't understand the campaign. It makes perfect sense.

Vis a vis the Axe campaign, it is totally different.

atb2005
Activity Score 13557
Akshay Kuma's picture

I like the idea.

Akshay Kuma
Activity Score 38
simonds08's picture

could have been taken a lot further

simonds08
Activity Score 598
kleenex's picture

not working for me.

kleenex
Activity Score 51126
Web Designer/Developer
Lazarus's picture

Ho hum.

Lazarus
Activity Score 1536
Creative Director
fotdot's picture

I cannot see idea here.

fotdot
Activity Score 673
Creative Director
niniasufle's picture

It's boring

niniasufle
Activity Score 407
Producer/Director at La Red TV
pabzi007's picture

nice idea..

pabzi007
Activity Score 108
Copywriter at The Base
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