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bknowlden's picture

I don't know if the line is right, but it's a nice ad. Maybe something more like "follows every curve with unwavering precision" – (Says the art director).
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bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Mr.Top's picture

Yeah, but if it is an offroad car, wouldn't you like to get out of those tracks? I think it doesn't fit the product at all.

Mr.Top
Activity Score 728
A.G. Pennypacker's picture

I love this visual. As a child I clearly remember the curves being the one place on those toy tracks where I had the least control and the car would always go flying off the track across the room. This is pretty cool.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Bundy Agency's picture

i reckon Joe will have about 16 of these on his site
i know audi have done it, and ford falcon over here did the TVC but im sure theres plenty of them

Bundy Agency
Activity Score 597
Art Director
oshe's picture

Una buena idea y una buena gráfica, hacen algo bueno.

(buen trabajo)

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Lobna's picture

over-used idea
and total control, why isn't it between the right lines? and if it is on purpose, then why isn't it symetrical? :P

Lobna
Activity Score 52
Student
kurtberengeiger's picture

I second the motion.

kurtberengeiger
Activity Score 7323
Copywriter
Mr. Moustache's picture

excellent idea to clarify what means AWD experience and performance in several Japanese and German vehicles, nice art direction. Very Good.

Mr. Moustache
Activity Score 19
Creative Director
joelapompe's picture

I'm tired of these "deja-vu" stuff... it gives me too much work to do :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3853
NYC's picture

you to say where you appear to deja vu of this ad, I look for in his site and nonencounter.

http://www.joelapompe.net

Ummmmmmmmm ????

Very good idea.

NYC
Activity Score 11
thirty6chambers's picture

leave the unsharp mask alone if you don't know how to use it!
idea is mediocre at best.

thirty6chambers
Activity Score 1464
Art Director
EGGO's picture

Poor photoshop in every way possible.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Rog's picture

Cool, but done.
And done better.
In Australia.
'nuff said.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

talay's picture

nice idea, but didnt like the retouching... and this ad gives me a misty feeling, the colors, the ambient... could be more entertaining or colorful maybe...

talay
Activity Score 266
mgemini creative works / istanbul
jenm's picture

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

jenm
Activity Score 40
Other
jenm's picture

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

jenm
Activity Score 40
Other
teenie's picture

I'd have added a better twist to the headline--something to reflect that most people who love to drive probably had a race-car set as a kid. It feels like the visual could be better served with a headline that better reflects the idea.

teenie
Activity Score 1894
Copywriter
joelapompe's picture

Dear friend "MFCARS"
this have been done in 2000 in Argentina for Audi.
Advertising Agency: VEGAOLMOSPONCE
you can see it in the Cannes Archive.

cheers
Joe

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3853
sold's picture

i saw before, and better executed... joelapompe said...

sold
Activity Score 3305
Copywriter
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