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Agency Network: 
Published/Aired: 
March 2008
Slimming Sanctuary Print Ad -  Transition

Description

Print advertisement created by Lins, Malaysia for Slimming Sanctuary, within the category: Professional Services.

Caption

Walk into a new you.

Advertising Agency: Lins Advertising, Malaysia
Creative Director / Illustrator: Eugene Yap
Art Director: Eugene Yap, Yin Sau Lun
Copywriter: Brandon Jude
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troika02's picture

cool. so unless you get that thin, you can't get out.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
EGGO's picture

This has to have been done before, because an acquaintance tried pitching this very idea to me.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

jazarah's picture

nice, i guess

jazarah
Activity Score 1262
Olafski001's picture

it has been done the other way around for a boxing/training club
entrance small and exit large

Olafski001
Activity Score 1193
Copywriter |
krautland's picture

you are right. it's a complete rip-off of an old gold's gym ad.
I think it was in the 95 CA annual.

krautland
Activity Score 3216
Art Director at erm... no calls please.
thirty6chambers's picture

yep.

thirty6chambers
Activity Score 1464
Art Director
ahpitt's picture

i have seen that gym ads too.

Copy Cat ! Meow ~~

-__-

ahpitt
Activity Score 342
Art Director at Art Director
ahpitt's picture

Oh my god. It's from my home town. Shame ...

ahpitt
Activity Score 342
Art Director at Art Director
eugenius's picture

Hahaha... Why dont u post some of your ads and let me have some f**king comment of yours.

eugenius
Activity Score 396
Art Director
krautland's picture

little thin skinned there, aren't you?
in case you mean me... look and ye shall find.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Sharp's picture

Seen this execution a few times. For Golds gym for example but reversed. Walk in skinny (thin door) walk out huge (Big door)

Sharp
Activity Score 216
Art Director
klaussnow's picture

seriously, the ripoffs are soooooo blatant, or these agencies don't even go out into the daylight at all.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Anne's picture

Done. Babybel light cheese (2001) ref: Cannes archive, Gold Gym (1998) ref : C.A. annual.

Anne
Activity Score 508
Art Director
everartz's picture

yeah! this was done before...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

bknowlden's picture

This has been done SEVERAL times.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

joelapompe's picture
joelapompe
Activity Score 3853
ivan's picture

One of them here: http://adsoftheworld.com/media/print/weight_watchers_doors but I don't have the classic ad done for Gold's Gym from years ago with the brick wall.

ivan
Creative Director at Ads of the World
LeeHarvey's picture

http://adsoftheworld.com/media/print/fitness_company_elevator

Another one, from a series, there's one with a swimming pool, a Ford Mustang and a couple of doors....

LeeHarvey
Activity Score 3045
Creative Director
raverus's picture

bad bad bad

raverus
Activity Score 1476
Art Director
judy.y's picture

sorry to be picky, but the reflection.... and the idea is kinda old...

judy.y
Activity Score 79
a2o's picture

Old Wine... New Bottle.

Just like our Hindi Films...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

Vicomte's picture

DONE DONE DONE

Vicomte
Activity Score 287
Copywriter at Copywriter
Zeus's picture

DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE

Zeus
Activity Score 906
somewhere
360 grados's picture

very good idea

360 grados
Activity Score 305
Graphic Designer
Signe_S's picture

Maybe it´s done before. Maybe not. Anyway I really don´t think this is a good way to speak to the potential target group. Have you never learned the rule of tone and voice "We understand you.". Making an ad like this surely doesn´t witness of an agency that understand the tg. Would you make the opposite ad for anorectic girls? No propably not. What´s the difference?

Signe_S
Activity Score 357
Art Director at My own company
eugenius's picture

I think one of the most important thing is grab the attention of the readers b'cos that's where everything starts. If no one pays attention to the ad the message would not get thru. A lot of AWARD WINNERS also exaggerate their product benefits.

- end - of your creative life

:-X

eugenius
Activity Score 396
Art Director
StPepper23's picture

done in different ways for light cheese and so on

StPepper23
Activity Score 269
Copywriter
Claudio's picture

This idea has been made one thousand times. Your creative director needs to see more ads.

Claudio
Activity Score 9
Copywriter
jaws of wan hoon's picture

Long Yun Siang and Wan Hoon: This had been done before. Cut the crap.

jaws of wan hoon
Activity Score 74
Advertising
EX AD's picture

Mr Eugene , Pls CUT the CRAP. do u know what is advertising all about? is not about AWARD, is about helping ur client SALE. AS an senior AD, i guess u know just maybe u are lost now...

EX AD
Activity Score 10
No.103-3, jalan 1/91,
Yin's picture

hello ex ad, i'll stop by : (removed by yin) and discuss all the client driven ideas with u. i wanna boost the sales of our company too...hope to see u soon.

Yin
Activity Score 91
Art Director at Lins Advertising
EX AD's picture

dear yin, pls don't stalk me, i have no time for u. i don't even know u.

EX AD
Activity Score 10
No.103-3, jalan 1/91,
Yin's picture

just kidding....just felt funny that u put ur whole address there...ok..let me removed it...sorry to offend u....

Yin
Activity Score 91
Art Director at Lins Advertising
nightingale's picture

Milk of shame

nightingale
Activity Score 22
KL
yun siang orangutan's picture

Boredom

yun siang orangutan
Activity Score 298
Singapore
aristiyanto's picture

One of that "been there, done that" feelings.
I got that idea killed in my braindstorming session.

aristiyanto
Guest's picture

i think its okay.not saying that its great tho.nothings original nowadays.most of us in this business and the public hv seen the ad, but not everyone.its not about where u took it from, but where you take it to. there will always be new eyes out thr. i dont see any harm.just my 2 cents.keep it up.

Guest
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