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Picnic

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Wunderman, Chile for Skype, within the category: Electronics, Technology.

Advertising Agency: Wunderman, Santiago, Chile
Creative Director: Mauricio García
Art Director: Marcelo Moya Ochoa
Copywriter: Francisco González
Illustrator: Marcelo Moya Ochoa
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Highest Rated

shahidali's picture

this one i like

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

morse's picture

Good simple idea and very nice illustrations.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture

the beauty in simplicity

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

I like the art.

kleenex
Activity Score 51166
Web Designer/Developer
Wordfruit's picture

This ad I think communicates the idea of 2 people in 2 different places talking to each other as if they're with each other.

The others I'm not sure they do that as well.

This one works because of the very different clothes = for different weather = different places.

The other 2 ads, I see people of different ethnicities, etc. And where I live it's not unusual to see people of different ethnicities communicating, so I don't see 2 different places in those other 2 ads.

Wordfruit
Activity Score 1023
andylefty's picture

Good point on the ethnicities aspect.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Okay.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

arthor's picture

Theres are cute, but seriously. If you don't know what Skype it doesn't work.

arthor
Activity Score 513
shahidali's picture

this one i like

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

jponino's picture

the idea is good only on this one, moreover, for anyone who doesn't know skype, i'm not sure they'll get what is it for...
so, sorry i disagree these are good ads

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Lazarus's picture

Not for the average consumer. Average judge perhaps.

Lazarus
Activity Score 1536
Creative Director
chrishcm's picture

Nice execution but there is no idea...

chrishcm
Activity Score 8
marano's picture

Love it! All 3 are great!

marano
Activity Score 348
Graphic Designer
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