Agency Network: 
June 2011

Print advertisment created by Delineo, United Kingdom for Skyguard, within the category: Electronics, Technology.

Now there’s a better way to protect your loved ones
If you love them, protect them with Send4Help; the personal emergency service from Skyguard that you can access at the touch of a button. It’s like having a direct line to professional assistance and the emergency services, wherever and whenever you need it. Send4Help is suitable for every member of the family from children who are growing up fast, to independent elderly relatives or people with health concerns. Priceless peace of mind and 24/7 help, all for as little as £4.99 per month.

Advertising Agency: Delineo, Manchester, UK
Creative Director: Leigh Sheridan
Art Director: Leigh Sheridan
Copywriter: Phil Monks
Photographer: Guy Farrow

Comments (12)

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DiyaK's picture
Activity Score 6

very cute... simple and effective

copyslipper's picture
Activity Score 18
NicoCiego's picture
Activity Score 1033

yep. pretty much.

tirthomitro's picture
Activity Score 2758

guys, remember the TOYOTA "For overprotective parents" ad??

they showed me a picture & i laughed
dignity has never been photographed

DeaconDeath's picture
Activity Score 25

Student idea.
Lazy art direction.
Lazy campaign.

Me in Montreal's picture
Me in Montreal
Activity Score 60

Wrapping people in protective bubbly plastic has been done before. And way better...

dean viii's picture
dean viii
Activity Score 1686

he whole bubblewrapping your kid was done by Toyota (I think Toyota) some years ago and was in Archive. And it was done 10 times better. This is just a bad layout with way too much copy. This looks like it's out of an 80s CA.

Taylormade's picture
Activity Score 408

"Now there's a better way" is possibly the laziest copy construct in advertising.

kleenex's picture
Activity Score 50204

I like it, but do not love it.

vidya.shankaran's picture
Activity Score 724

Copy is bang on!

joelapompe's picture
Activity Score 3851

Done to death!

Sarah80's picture
Activity Score 207

no please stop with pluriball!!!