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The most beautiful football, Cassano

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by 1861 United, Italy for SKY, within the category: Media.

Caption

The most beautiful football is only in HD.

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana, Giorgio Cignoni
Copywriter: Luca Beato, Federico Ghiso
Photographer: Andrea Melcangi
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jackmancer2017's picture

I think these are not similar enough though, only a few really work.

jackmancer2017
Guest's picture

The line tells me one thing (only the most beautiful football).
The visual shows me the exact conrary (beautiful and less beautiful football).

More logic please.

Guest
Guest's picture

Actually, you probably don't find them similar because you're not familiar with the faces. I can assure you that this campaign here in Italy is being very successful, as we are so used to seeing these players that we immediatly get the trick.

Guest
LeeHarvey's picture

I bet it's successful, it's funny, nice pics, period!

LeeHarvey
Activity Score 3045
Creative Director
Francesco1n's picture

What do the ugly one has in the poket???

Francesco1n
Activity Score 73
Art Director
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