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Rainbow, 4

Campaign
Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by 1861 United, Italy for SKY, within the category: Media.

Caption

The great classics in all their hues.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia, Pino Rozzi
Photographer: Pierpaolo Ferrari
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juliangray's picture

why is this a campaing?

and the idea.. not very strong and also is almost forced.

juliangray
Activity Score 987
Art Director
Punch's picture

?????????????

?????????????????????????????

????????????????????????????????????

"??????????????????????????????????????????"

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

addyhoch10's picture

this time i understood your comment.
and you know what? i agree with you.
cheers

addyhoch10
Activity Score 2592
Art Director
Punch's picture

Thnxs

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Disco Munky's picture

Oye, esta vez no me preocupo lo que usted piensa.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

addyhoch10's picture

wenn ist das nunstück git und slotermeyer? ja! ... beiherhund das oder die flipperwaldt gersput!

addyhoch10
Activity Score 2592
Art Director
gibilterra's picture

ci arrivi vicino ma non riesci mai completamente a capirla.
involuta.

gibilterra
Activity Score 22
Copywriter
Ha-ha's picture

i don't like it.

Rainbow is a great cinema classic? Why 5 similar subjet?

Ha-ha
Activity Score 28
Copywriter
Sir Edmund Adstein's picture

Mmmmm.... mmmmm Oh....i see
desaturated Rainbow..... 5 times?

There is no justification for 5 executions
that say exactly the same thing.

I like the photography.

Sir Edmund Adstein
Activity Score 26
Art Director
jonathanrioux's picture

Weak campaign

jonathanrioux
Activity Score 86
Marketing Manager
mrtalented's picture

yeah, why repeated same executions over and over? or there's something over the rainbows we missed?

if i see only this piece, i'll get only that the colours are gone from the rainbow and the water is nearly gone as well.

by the way, the logo is bigger than the waterfall/rainbow.

mrtalented
Activity Score 2171
Creative Director
Scam Detector's picture

I nearly start appreciating Indian advertising after seeing all the disappointing Italian stuff on this site.

Scam Detector
Activity Score 1048
General Manager
fersvax's picture

Italians should give up making campaigns. Just do pasta, not advertising.

fersvax
Activity Score 1239
Art Director |

FER.

Oz's picture

Somewhere over the rainbow there must be an idea. Keep looking for it guys!

Oz
Activity Score 60
Rog's picture

Bring me a bucket.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Stigset's picture

Why are they hurting the ad world this way ? this ad is weak and no need for 5 different execution

Stigset
Activity Score 1454
Art Director
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