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Agency Network: 
Published/Aired: 
March 2010

Description

Advertising Agency: Leagas Delaney, Hamburg, Germany

Print advertisement created by Leagas Delaney, Germany for Skoda, within the category: Automotive.

Caption

The new Skoda Octavia RS. Your left foot will envy your right.

Creative Directors: Stefan Zschaler, Oliver Grandt, Willy Kaussen
Art Director: Petra Zarre
Copywriters: Petra Zarre, Lisa Maria Hartwich
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daniel ieraci's picture

Interesting insight.

daniel ieraci
Activity Score 333
Art Director
Shubhra Aggarwal's picture

looks interesting.. caught my attention, instantly ..

however I dont quite get, why is the left foot the one lighting the match or the one with the honey pot or the one with the darts!? ..doesnt that mean, that the left foot is actually the reason why the right foot has become enviable! ..and if that is the case, then am sorry but... what's the point!???

Shubhra Aggarwal
Activity Score 86
Marketing Manager
Shawali's picture

Because in Europe, except for the UK and Ireland, we drive on the right side of the road. The steering wheel being then on the left side of the car, the acceleration pedal is under the right feet.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

whatthefudge's picture

The left foot wants to get rid of the right foot, cause it'll be having all the fun with pedalling to the metal. This ad would work even better if it was about Octavia RS getting VW's DSG 'box – then you would have no use at all of your lefty.

whatthefudge
Activity Score 1266
Hiperion's picture

I dont like the art, but this is an subjective opinion.

i love the concept :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
silvi's picture

Different. Interesting aproach.

silvi
Activity Score 4172
Copywriter
Adaddicted's picture

Yes to Stefan, no to Petra!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

beingofageoldgrace's picture

okish idea, but def no good exec

beingofageoldgrace
Activity Score 353
Prime83's picture

a strangely interesting series

Prime83
Activity Score 497
Creative Director at Huella Publicidad
bknowlden's picture

Great big idea, lost me on the execution.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

michelangelo's picture

fresh new execution for a nice idea. I like it

michelangelo
Activity Score 660
Brain-Art's picture

I like it. Nice Art

Brain-Art
Activity Score 1101
Graphic Designer
PERP's picture

hehe, cool ;)

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Dzsoi's picture

So good and fresh for car advertising. Hats off!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
art one's picture

it made me chuckle and i reckon the execution suits the concept. really nice work.

art one
Activity Score 70
sush's picture

nice concept

sush
Activity Score 566
creative writer and organizer |

sue

rolling.stone's picture

insight seems funny

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

pkdhut's picture

Just loved it, brilliant way to target folks with adrenaline rush... :)

pkdhut
Activity Score 6
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