Agency Network: 
February 2010

Print advertisment created by Leagas Delaney, Czechia for Skoda, within the category: Automotive.

It’s not nature who should adapt. Skoda Auto. Disposing of old cars and car parts property.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Goran Tacevski

Comments (17)

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ek kanya's picture
ek kanya
Activity Score 814

superb art. dont have the time to thnk what the concept was...

am an advertising junkie | read my flog at

ek kanya's picture
ek kanya
Activity Score 814

love the idea. glad skoda is doing this kind of stuff. wish more comapnies actually FELT this kid of stuff. way to go, guys at Leagas!

am an advertising junkie | read my flog at

hermotsura's picture
Activity Score 254

like the artwork, not sure if the message is strong enough: those chums look all too happy in all three executions...

in this particular one lighting is a bit off, it's basically coming from a bunch of directions: there's the "mysterious" shining through the trees (which they've pushed too far in my opinion), then there's the cheerful sunny sky (left) and then, yet again, the car (and especially the owl) is lit up from the front. make up your mind, will ye?

xcreativity's picture
Activity Score 2374

dont like the artwork, and the concept to be honest is basic

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CrackerJackFlash's picture
Activity Score 19601

totally disagree.

whatthefudge's picture
Activity Score 1266

CrackerJack is completely right. The art is outstanding.

kagzmainah's picture
Activity Score 631

its brilliant!

thedesignaddict's picture
Activity Score 5403

Excellent art & execution.

alexander_bickov's picture
Activity Score 3279

Lovely photography work

Matador's picture
Activity Score 4

very nicely done

ABcreatives's picture
Activity Score 32

Brilliant execution. Concept doesn't seem to be strong enough though!

sonyx's picture
Activity Score 45


Brain-Art's picture
Activity Score 1101

Like the idea

brandingworthspreading's picture
Activity Score 648

Brilliant execution. Great way to advertise the fact that they are disposing from old cars in a proper way.

Dzsoi's picture
Activity Score 8532

I guess it is not 'paroperly' or 'property' but 'properly'.

I am so fcking in love with the idea as well as with the art. This is an original, very strong message with the perfect line. 10/10.

jazzlgp's picture
Activity Score 49

muy buen arte, muy buena foto... el efecto de la luz, buenísimo

Jazz G.

dreamer_'s picture
Activity Score 161

Impecable direccin de arte.