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Labyrinth

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

Skoda Scout with DX Nexus Navigation System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
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Highest Rated

Davosk's picture

More like the problem than the benefit. This is messy.

Davosk
Activity Score 4815
Art Director
WeirdDog's picture

Nice.

WeirdDog
Activity Score 209
Davosk's picture

More like the problem than the benefit. This is messy.

Davosk
Activity Score 4815
Art Director
Jimmie's picture

I guess the message is: a labyrinth is not a problem anymore, just pleasure.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

muxa's picture

Totally agree.

muxa
Activity Score 602
Copywriter
lorem_ipsum's picture

where is the start and were is the finish?
looks like, the steets are the walls not the other way round...
this navigation system makes me confused... is that the purpose of the ad?

lorem_ipsum
Activity Score 196
Art Director
krautland's picture

this tells me what the problem is but not how skoda solves it. there is no explanation why skoda is "simply clever"...

krautland
Activity Score 3216
Art Director at erm... no calls please.
Olafski001's picture

they should have written a pay off like: Skoda Scout with DX Nexus Navigation System.
that would make it clear

Olafski001
Activity Score 1193
Copywriter |
KJP's picture

Wow wee, you're a good writer. You're hired

KJP
Activity Score 44
Copywriter
cheza's picture

Maybe if the pathway were cleared would this be more effective; This looks like you'll be lost using Skoda.

cheza
Activity Score 100
Graphic Designer
but_why's picture

It's just an obvious execution.

but_why
Activity Score 280
Watford
capywriter's picture

Is it a hobby to study ads, just to look for things you could criticize? It's indeed very obvious. There are so many ads that show you the actual problem. It's the product itself which is the solution, needs no more explanation. If you don't get that... well, I think you just don't get it...

capywriter
Activity Score 5512
Copywriter at Freelance
Abra Cadabra's picture

Sometimes by showing the problem, the solution is obvious. I think that's the case here.

Abra Cadabra
Activity Score 102
Other
Copykid's picture

It sells the category of navigationsystems, not cars and certainly not a Skoda.

Copykid
Activity Score 95
Copywriter
maventure's picture

This is a very odd coincidence. We had the same idea for BMW Motorrad, published at the beginning of April,
where a motorbike is the way to escape a city maze.

At the very same time BBH Brazil made a similar ad for a Renault with GPS.

maventure
Activity Score 9
Copywriter
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