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Human Cannonball

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
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Guest's picture

And without frontseats. not bad!

Guest
Shawali's picture

This is great!

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

TommyO's picture

That's so funny! :-D

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

mattshepherd's picture

I appreciate the quality of the ad, but when I'm looking to buy a car, "huge things can fall into your vehicle at any moment" isn't really the sales point that moves me towards purchase.

mattshepherd
Activity Score 7
Copywriter at Lemieux Bédard |

Creative Strategist, Lemieux Bédard

TommyO's picture

Do you always take ads so literally?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Dzsoi's picture

It indicates this sunroof is BIG. Now that would be the sales point. Not showing the sales point directly is called creative advertising.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Hibon's picture

This one is better.

Hibon
Activity Score 3734

Simple ideas are the best !

Adaddicted's picture

Indeed better!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

AssassinX's picture

I think this is the best one of the series.

AssassinX
Activity Score 1329
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