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Dynamite

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

Park without the BOOM! Skoda Superb with Park Assist

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
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rabbitz's picture

i like the PAC-MAN better

rabbitz
Activity Score 464
AD MAN
art.vs.commerce's picture

Wrong. Forced. Doesn't work

art.vs.commerce
Activity Score 566
Art Director
funky_frogii's picture

explain please

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ek kanya's picture

too forced. obviously scam.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

LeeMoh's picture

Very good job, Marc and Aitor :D

Still I would take it further by putting the car symbol (whatever it is) inside the park (between the enemies) every time without the first sentence of the copy.

LeeMoh
Activity Score 424
Adaddicted's picture

going crazy.... wind up!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

I like cactuses most (best analogy), but still not a fan of that either.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
dreadboy's picture

I guess minimal photography picturing bent bumpers and scratches on the trunk door would have worked better.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

angieraj's picture

BING? BONG? OH NO? and POP?? This whole series is like a cartoon!

The imagery on this one is quite scary.

The ad and the message is interesting, to promote Park Assist this is a cool way but needs improvisation...big time.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

perromalo's picture

very graphic!!!

perromalo
Activity Score 429
Creative Director at Mateo&co
whitesun's picture

boring

whitesun
Activity Score 6
Other
Guest's picture

Illustration is very impressive.

Guest
Guest's picture

For some reason this makes me want to park WITH boom Oo

Guest
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