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Donkey

Agency Network: 
Published/Aired: 
January 2008
Skoda Print Ad -  Donkey

Description

Print advertisement created by DDB, Sweden for Skoda, within the category: Automotive.

Caption

Skoda Octavia RS Estate. 0 to 100 in 7.5 second.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Viktor Arve, Simon Higby, Ted Harry Mellström
Copywriter: Martin Lundgren
Retouch: Johanna Karsten
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soulviamusic's picture

is skoda donkey???

soulviamusic
Activity Score 136
nice gaijin's picture

No, the art director is just a real ass.

nice gaijin
Activity Score 815
michelangelo_of_ad's picture

haha

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

nitin456's picture

what is this soka is donkey

nitin456
Activity Score 133
Art Director at Advertising Agency
nitin456's picture

skoda is donkey

nitin456
Activity Score 133
Art Director at Advertising Agency
everartz's picture

oh dear lord forgive the idiots for their mistakes.. oh dear god correct their dumb thinking to do better advertising in the future.. amen!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

amsterdam73's picture

By saying skoda is a donkey, you're really saying a Skoda is more ugly than the rest...
(it's ugly but it gets you there (faster)).
Don't think that's a good way to sell cars.
I wouldn't buy one...

amsterdam73
Activity Score 374
Copywriter
andrej dwin's picture

or maybe you're just acknowledging that the customer isn't an idiot and that you know he thinks skoda isn't the greatest car on earth. and you're putting forward a good argument to change that perception.
I applaud this ad.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Rajib's picture

can't believe this is for SKODA

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

devkarthik's picture

!@#$%^&*()#^$*@*!(@&!@()&+!)*!^@

- kk

devkarthik
Activity Score 409
Senhora Kolossa's picture

it's from sweden. perhaps it's from volvo, and they try to fuck skoda up with bad ads.

Senhora Kolossa
Activity Score 483
Jung von Matt
FlyingDogs's picture

hahahahahaahahah!!! Wouldn't that be fun!

FlyingDogs
Activity Score 968
Copywriter
Zeus's picture

WTF????

Zeus
Activity Score 906
somewhere
wearmysocks's picture

I see it more as a tongue in cheek look at themselves. Skoda obviously realize that they have a reputation for building damn ugly cars, and I think it's great that they can laugh at themselves and put an ad like this out. Kudos to them for approving this concept.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Dalbir Singh's picture

Shrek!

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

gnola's picture

old!

gnola
Activity Score 35
Art Director
Vernon Jeremy Muller's picture

Are donkey's faster than race horses? I don't think so. They are certainly uglier! A rationale from the creator would be appreciated to clarify what exactly the message is here. Then again, the need for an explanation itself would mean that not many people (if any) would get this ad in the first place... Can't believe Skoda approved this... wearmysocks thinks its tongue-in-cheek, i think he should stick to wearing his own socks. This is terrible and should have been thrown out with last night's soggy korean dumplings!

Vernon Jeremy Muller
Activity Score 18
Skills Advertising & Marketing (PVt) Ltd
wearmysocks's picture

You know how I know that I'm right and you're wrong? This ad got made. Skoda DID approve this, and it IS a tongue-in-cheek look at themselves. If not that, then what the hell is the point?

Of course donkeys aren't faster than racehorses, but they are (I can't believe I need to spell this out!) saying that this is an ugly car which performs better and quicker than other much better looking cars.

Go drink some more coffee, or have a smoke or something. I hate it when people try throwing insults or disregarding someone else's opinion without a valid counter-argument.
------------------------------------
Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Vernon Jeremy Muller's picture

P.S. Maybe they meant the donkey from shrek... he certainly talks faster than a racehorse!

Vernon Jeremy Muller
Activity Score 18
Skills Advertising & Marketing (PVt) Ltd
SebWeb's picture

For me it´s all clear.
the ad says: skoda has the image of an eastern car from a former socialist country. The donkey says, that skoda is non establishment and surprisingly good. It doesn´t refer to the ugliness of the car, it refers to how skoda is seen by the people and its really ironic.
i like it.
In germany there were similar ads for the skoda superb "luxury" car. The message of this ad was, that people who drive a skoda superb are just smarter because the get the same luxury for less money.

the best series of car ads in southafrica: "adclash": BMW vs. Audi vs. Subaru vs. Bentley

http://www.isnichwahr.de/redirect_ext16928-.html

SebWeb
Activity Score 2
none
Kniven's picture

Or maybe they just refers to a loading donkey that is fast. A fast car that can carry much and yet be fast.. Since the ad is for a Estate.. But what do I know..

Kniven
Activity Score 30
Guest's picture

no, this animals is numbered, imagine it, each horse refer to a guy from the list:
Creative Director: Andreas Dahlqvist 6
Art Directors: Viktor Arve, Simon Higby, Ted Harry Mellström 4
Copywriter: Martin Lundgren 3
Retouch: Johanna Karsten 9
Match the numbers, and there is three or four hidden guys that has been working on that masterpiece to, cheers

Guest
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