Advertisement

Dog

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Log in or register to post comments
Londonpride's picture

S-T-U-P-I-D

Londonpride
Activity Score 171
Copywriter
wkanaan's picture

a bit confusing with the message but showing the odd stuff that makes you stop is a cool approach. I'm just not sure why would an odd thing have to be something weird that's not really associated with directions

wkanaan
Activity Score 483
Art Director
capywriter's picture

Without navigation it might happen that you pass by your destination without even noticing (especially when all the houses look the same). Here your destination is house n°3 (or 5). The odd object draws your attention at the right moment > you realize you reached the address you were looking for. No such a big fan of the clown (making him aggressive won't draw your attention more when driving by, except when in Spain it's common to see clowns in the street, which I doubt). I prefer the mascot.

capywriter
Activity Score 5509
Copywriter at Freelance
Jet Propulsion Lab's picture

So, you're saying those are (clown, dog, mascot) nothing more than objects simply alerting you that you've just arrived at your destination? (Which I now realize you're right.) Then, I TOTALLY misunderstood the whole campaign!!! Now I understand why they're all pointing at the house (Including the dog here. It's an English "Pointer"!! Duh!)

Read my "clown" ad comment for how I misunderstood these ads...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Rog's picture

still like it.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

OSCAROXFORD's picture

i think this is not S-T-U-P-I-D campaing. I think is very different and intelligent point of view. MAYBE STUPID IF YOU DONT GET IT.

OSCAROXFORD
Activity Score 19
Copywriter
Featured Content

Latest Collections

Advertisement