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Climber

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
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Highest Rated

Guest's picture

fantastic idea. Whats so hard to understand??? The sunroof is so panoramic, or rather wide, that it'll allow more than just the sun and the breeze to get in. So here they show a climber who falls right into the.... shit its so obvious cant u understand???

Guest
TommyO's picture

That's a little off, I'm afraid. You may see the car near a building where people clean the windows, but not so close to a mountain where people climb.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

im sorry, i dont understand what is the relation between a car and something that falls of the sky, is not even an insight; for me is a forced situation, but if you can explain me, maybe i'll catch the idea.

Guest
Hibon's picture

Forced...very forced.

Hibon
Activity Score 3734

Simple ideas are the best !

pdabhinav's picture

i like it

pdabhinav
Activity Score 100
Guest's picture

fantastic idea. Whats so hard to understand??? The sunroof is so panoramic, or rather wide, that it'll allow more than just the sun and the breeze to get in. So here they show a climber who falls right into the.... shit its so obvious cant u understand???

Guest
Beamen's picture

Bondage? ^^

Beamen
Activity Score 225
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