Agency Network: 
April 2008


Print advertisement created by Cayenne, Italy for Skoda, within the category: Automotive.


Cycle, cycle, ride your bicycle
Go to the beach and eat an icicle
A smile on your face, you cycle with grace
but when a steep hill makes you feel ill
bike ever so slowly cause
smart cycling's a passion not just a fashion
and always remember it's also a mission.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
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esteb's picture


Activity Score 673
orbeat's picture

I think the copy of this one gets lost in translation. In the original version, the copy talks about the importance of being careful when riding a bike and it's more coherent with the campaign's main idea: promoting safety on two wheels. The translation rhymes beautifully but it's a little random.

Activity Score 24
Copywriter at HCC
gonzohj's picture

The copy is translated so freely that some of the meaning is lost in favor of the rhyme. Anyway not a big deal.Like the art but not so sure about the concept or the text.

We are all ignorants, but we don't all ignore the same things...

Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Alistair C.'s picture

this campaign could work well as radio songs

Alistair C.
Activity Score 692
camucic's picture

I like it! Good work!!!!

Activity Score 17
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