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A real sports car, but cheaper

Agency Network: 
Published/Aired: 
September 2010
Skoda Print Ad -  A real sports car, but cheaper

Description

Illustrator: Photographer: Bart Van Dijk

Print advertisement created by Selmore, Netherlands for Skoda, within the category: Automotive.

Caption

A real sports car, but cheaper.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Tibor Van Ginkel
Copywriter: Ard Brunnekreef
Image Manipulation: Bart Van Dijk Art
Buyer: Anita Hammer
Account Supervisor: Otto Van Der Harst
Advertiser's Supervisors: Peter Van Der Graaf, Tom Van Kuyk
Account Managers: Emilie Van Dijk, Anne-Britt Van Uchelen
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Highest Rated

Guest's picture

Could be award winning

Guest
CrackerJackFlash's picture

That's a funny.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Olafski001's picture

pretty much first idea
but not bad

Olafski001
Activity Score 1193
Copywriter |
picopalqlea's picture

Nothing wrong with first thoughts. not all 1st ideas are bad. You must know that a lot times when you brainstorm for a while you might end up with the first thought.

picopalqlea
Activity Score 999
Roger Keynes's picture

Bang on, Pico! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

Still it doesn't really look like a sportcar, but I sort of like it (hey, not too much!)

jackmancer2017
Guest's picture

I find the use of the word "cheaper" to be pretty unconvenient in this case. It doesn't only mean less pricy, but also low quality.

Guest
Guest's picture

i am not sure if it is necessary to talk about a cheap pin-up in the bodycopy

Guest
Guest's picture

I think this is great.

Guest
Guest's picture

Nice and simple.
Good job.

Guest
Roger Keynes's picture

Liiiike.

This will sell more than the Toyota Rukus! ;)

Love the classic layout, too.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Cute idea!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Richard Finch's picture

It doesn't feel like a first idea.
I likey.

Richard Finch
Activity Score 201
Graphic Designer
whitewhite's picture

Really good

whitewhite
Activity Score 251
Copywriter
talkingisfree's picture

Ok, this is real smart, straight to the point. Like the idea, the only thing I must say is that the car + the model on the top of the car is just something we shouls avoid, it has been done to hell, is just a boring visual. Nothing to say about the idea that is perfect. But please, let's stop making ads with a model on the top of a car and its 10.000.000 variations. Good work however.

talkingisfree
Activity Score 2712
Art Director
aido's picture

Nice idea. Shoddy shadow

aido
Activity Score 49
Art Director |

a-doh.com

Guest's picture

hahaha brillian!

Guest
Guest's picture

Could be award winning

Guest
Guest's picture

i bet it was a cheap ad too..lol

Guest
Guest's picture

I am not sure wether this is a real ad or just someone want to play.

The car picture and shadow looks great, which is powerful in cars ads, but the girl on the car does not really look related to it, pose, colors, light, color retention ... all make it not related to the car or the ad itself.

In addition I do not like the work cheaper, it means everything is cheap including the car itself, maybe in Netherlands it means diffirently, but in English no, it is not the proper word to use here, wondering how this is used here, on the other hand; it says clever, well, it is not in a clever situation.

I have been in this trade for more that 20 years, I'd avoid all of the above if I really want a good ad.

So I guess the conclusion is that this ad seems to be done by an amateur or just a starting fellow, I am amazed to see so many names and titles in the ad description,

Guest
velle's picture

haha, very cute execution. LOVE IT.

velle
Activity Score 1550
Copywriter
velle's picture

I don't know if this should be a point of contention, but if you're out looking for a good bargain/cheaper alternative, shouldn't you expect a little less from it than something you would have paid high-end for, if you could afford it? There's a whole spectrum here from high-end to midrange to low quality to absolute worst low quality. Perhaps we can be persuaded to see that when something that claims to work like the real thing, but cheaper, it means it performs as close to the real thing as possible (suspend reality for a while, and play with us - this is an ad) given that the parts ARE a little cheaper - that should be expected since we get what we pay for (usually).

velle
Activity Score 1550
Copywriter
Guest's picture

Even a starting idea should not be less than good, if this starting idea is less than good this means the whole sense of the ad would be less than good, car ads does not accept good, but only accept great ideas.

Guest
Guest's picture

Dnt see much effort in the campaign and even I doubt the usage of word "Cheaper" which can be replaced by "low-price"... at the same time the word cheaper seems to be apt to attract certain prospects... Now what is the fact?

Guest
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