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Bear

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by TBWA, Canada for Skittles, within the category: Confectionery, Snacks.

Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
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Highest Rated

Guest commenter's picture

this is pretty gay.

a "bear" in gay culture is a hairy man, and proud of it.
with the rainbow, the boy dancing with the "bear" and the proclamation that "it's ok to try new things" makes me wonder...

Guest commenter
Ratko's picture

Dont try this kids, the bear will kill and eat YOU !!!

Ratko
Activity Score 113
sumsum's picture

Hahahaha this is so weird but funny!!!

sumsum
Activity Score 613
copywriter
Get-a-Fix's picture

It's lame, my friend!

First man eats Skittles.

Simultaneously Bear eats Skittles.

Man tries a new thing. Close dances with a bear on "I've had the time of my life"

Bear tries a new thing. Eats man. And says "And I've never felt like this before"

;)

Get-a-Fix
Activity Score 351
Copywriter
BOOBJOB LOOBCANNON's picture

Not lame. Great.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Todster35's picture

Bestiality ?

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

BOOBJOB LOOBCANNON's picture

It's great.

It's weird and unexpected.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Tripioso's picture

Buenisimo. No un Clion o un Leon de Cannes, pero efectivo.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

ErJoe's picture

Está fino... Una manera distinta de decir lo mismo...
Respeto a la subjetividad
E

ErJoe
Activity Score 6
student |

Er Joe

oliver79's picture

Muy bueno, i like it...

oliver79
Activity Score 146
Art Director
adgoddess's picture

I've seen Grizzly Man and I wouldn't recommend hugging bears to anyone.

adgoddess
Activity Score 369
reactor's picture

ON A SCALE FROM 1 to10

1. Does this ad appeal to its target group?--- 9

2. Is it humerous?--- 9

3. Does it evoke curiosity about the product?-- 8

4. Does this campaign do its job?--10

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest commenter's picture

this is pretty gay.

a "bear" in gay culture is a hairy man, and proud of it.
with the rainbow, the boy dancing with the "bear" and the proclamation that "it's ok to try new things" makes me wonder...

Guest commenter
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