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RAZ21's picture

Why is it that when people don't get the meaning of an ad, they say it sucks??? The information it conveys is crystal clear!
If a guy has a big d#*k he should use XL condoms! The gimmick to convey that message is the fact that Scottish guys wearing kilt (supposedly) dont wear underwear.and therefore should have long kilts to cover their d#*k!About the negative comments: it's a simple idea that makes you smile. It is unfortunate that this has been done b4 but to me that simply shows that great minds think alike. Do you think that if people from McCann Athens knew about the previous ad, they would still go and do exactly( or more or less) the same???As for the awards not being a proof of an ad's value and creativity: to all of you guys who have this opinion, i gather you have never submitted one of your ads to any sort of those unworthy, non credible, pointless awards right? if you have, then you are just making a fool out of yourselves..sorry!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

ivan's picture

Ooops, I remember a similar ad:
http://adsoftheworld.com/media/print/durex_kilt

ivan
Creative Director at Ads of the World
addyhoch10's picture

coincidence? i'd say no

addyhoch10
Activity Score 2592
Art Director
GeGeGe's picture

i hate condoms ads! They are all for begginers and interns!

GeGeGe
Activity Score 46
General Manager
Paolo keppella's picture

rabbik chou habla.....

Condoms ads should be funny like that...after all they target the young generations most of times....

Paolo keppella
Activity Score 51
Art Director |

Think outside the X_BOX

GeGeGe's picture

I would say think! And i didn´t say that is bad!

And i´ll keep saying that this is the type of ad that an intern and a begginer has in a portifolio, if you want it have it all!

GeGeGe
Activity Score 46
General Manager
drunk dave's picture

Except it did pick up some awards this year - the Jupiter one.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
GeGeGe's picture

maybe in other planet!
And if you plan to make your criteria only with awards you will die trying!
Saying again, tha ad is not bad!
But the product is to easy, can you understand now???

GeGeGe
Activity Score 46
General Manager
juankhr's picture

this is basic even for a begginer or interns

juankhr
Activity Score 136
Art Director at la negra buenos aires
GeGeGe's picture

agreed!

GeGeGe
Activity Score 46
General Manager
squirrely's picture

Photoshop work is terrible

squirrely
Activity Score 316
Graphic Designer
GeGeGe's picture

drunk dave says that won prizes! maybe a college competition!

GeGeGe
Activity Score 46
General Manager
drunk dave's picture

The Jupiter Drawing Rooom campaign (including kilt)

New York Fesitval - Finalist
London International - Finalist
Loeries - Silver

And yes, awards are how we measure our success. Anyone can do a solid ad for a product and increase sales. But not everyone can do an awarding ad that makes us go, 'I wish I'd thought of that'. I think this campaign is quite juvenile, but hey, who are we to judge (unless you were one of the judges).

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
slimseni's picture

got your drift, gegege.

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

Pouts's picture

Actually it won an Epica-Award. It;s nice and it's Greek keep up McCann and Anna.

Pouts
Activity Score 693
Art Director
rainman's picture

So what if it is easy, they still need to advertise and this is pretty clever.

rainman
Activity Score 267
Art Director
thinkFRESHdesign's picture

Haha - great ad. And how appropiate...being posted on here a few days away from Robbie Burns Day. Well done.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

kc_brock's picture

since when does winning an award automatically give an ad credibility. people that judge ads based on the awards they've won must have trouble forming their own opinions. it's a really weak argument.

my opinion, this ad here sucks.
& as ivan stated earlier:
http://adsoftheworld.com/media/print/durex_kilt

kc_brock
Activity Score 703
Art Director |

rd

riyas rasheed's picture

I hates this ad. Its not that much creative or nor conveying anykind of information...
Riyas Rasheed
Freelance Graphic designer
riyasrasheed@gmail.com

riyas rasheed
Activity Score 2
Art Director |

Riyas Rasheed
Art Director
riyasrasheed@gmail.com

Scam Detector's picture

Or you simply don't get it.

Scam Detector
Activity Score 1048
General Manager
RAZ21's picture

Why is it that when people don't get the meaning of an ad, they say it sucks??? The information it conveys is crystal clear!
If a guy has a big d#*k he should use XL condoms! The gimmick to convey that message is the fact that Scottish guys wearing kilt (supposedly) dont wear underwear.and therefore should have long kilts to cover their d#*k!About the negative comments: it's a simple idea that makes you smile. It is unfortunate that this has been done b4 but to me that simply shows that great minds think alike. Do you think that if people from McCann Athens knew about the previous ad, they would still go and do exactly( or more or less) the same???As for the awards not being a proof of an ad's value and creativity: to all of you guys who have this opinion, i gather you have never submitted one of your ads to any sort of those unworthy, non credible, pointless awards right? if you have, then you are just making a fool out of yourselves..sorry!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

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