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Fly

Agency Network: 
Published/Aired: 
August 2009
Description: 

Print advertisment created by The Furnace, Australia for Skins, within the category: Fashion.

Ride harder.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Director: Chad McKenzie
Copywriter: Sean Birk
Photographer: Danny Eastwood
Head of Art: Paul Fenton
Group Account Director: Amy Cadwallader
Account Manager: Julia Thomas

Comments (13)

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Highest Rated

Guest's picture
Guest

wow these helmets must be really unsafe!, great photo/image - but not a great message.

Guest's picture
Guest

TRY HARDER

Blashyrkh's picture
Blashyrkh
Activity Score 32890

I like 'em all but only one does the job too. The only thing that changes is the bicycle helmet color, the insect is too small to make the difference.

Guest's picture
Guest

don't get it

Guest's picture
Guest

that fly must be from hard metal to stay in tact like that

Guest's picture
Guest

vieja la talla y hecha

adbrandetc's picture
adbrandetc
Activity Score 66

My only comment is that the line shouldn't be "Ride Harder" it should be " Fly Faster or " Fly."

It seems like they over killed the intention of it being a helmet, and I think you get it.. and at first glance I was confused and thought it was a bullet in each frame but clearly in a magazine you'd get it. I still think fly would be better because it would connote speed.

Guest's picture
Guest

Can't be much of a helmet if that's what a fly does. Think harder.

Guest's picture
Guest

If the fly has gone through the helmet it has also gone through this riders brains...DUH!

Guest's picture
Guest

wow these helmets must be really unsafe!, great photo/image - but not a great message.

Guest's picture
Guest

Execution similar to Alka Seltzer scam from Thailand.

Guest's picture
Guest

it's not an ad for helmet bike.. jackass**

mrckais's picture
mrckais
Activity Score 417

yep, this is for biking shorts, but anyway, is a little bit confusing, i'm a biker, but is still confusing

mrckais

Guest's picture
Guest

Ok, let me get this straight---- the ad is for biking shorts that allow you to go so fast that if you come in contact with an insect, it will murder you. Not just kill you, but leave 2 EXIT wounds through your helmet, which you bought from a different company? Is that about right?

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