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Skin care

Published/Aired: 
October 2007
 Skin care

Description

Caption

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Maik Kähler
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
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everartz's picture

thou the art is nice.. i still dont see how the line matches the visual

everartz
Activity Score 7613
Art Director |

| everartz |

soulviamusic's picture

"

soulviamusic
Activity Score 136
LisAD's picture

they should have stayed with the beauty concept instead of mixing it with survival kit. I understand it, but it's not clear.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

jonybeta's picture

The beuty idea with the Kit goes directly to the target, for me its a very nice ad.
http://micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

ilovegreatads's picture

the idea's in PRO-AGING as opposed to ANTI-AGING. Should've focused on that.

ilovegreatads
Activity Score 312
Creative Director
adrianapr's picture

Agree. And Unfortunately Unilever did it first, with Dove. They have a Pro-Age line for women 50+... so the word is not new. Anyway I agree they mixed agingm survival, etc... with the aging thing we got it, no need to go on and on about "survival", and getting older, and surviving, etc , we got it!

adrianapr
Activity Score 1254
Kateter's picture

execution too complicated. not clear enough.

Kateter
Activity Score 2029
Copywriter
joanna gorilla's picture

Bitterness in life can cause complications of urinary tract infection. It can also cause aging.

joanna gorilla
Activity Score 88
Singapore
susilo's picture

I think its 'Pro-Aging' enough.
Good idea, good art direction!

susilo
Activity Score 14
copywriter
nitin456's picture

art direction is good

nitin456
Activity Score 133
Art Director at Advertising Agency
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