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Skeleton

Published/Aired: 
January 2008
 Skeleton

Description

Caption

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo
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bknowlden's picture

Really cool piece. Best of the campaign in my opinion.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

benjaminbrown's picture

Good work, good idea, nicely put together.

benjaminbrown
Activity Score 439
Creative Director
richex's picture

OMG! incredibly nice!

richex
Activity Score 18
Graphic Artiste
borges's picture

WELL DONE!!!!

borges
Activity Score 66
freelance |

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

mikelite's picture

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

nico juenger's picture

thats cool, great art direction

nico juenger
Activity Score 5
HemingwayGyro's picture

I like these

HemingwayGyro
Activity Score 52
Other
capywriter's picture

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

capywriter
Activity Score 5509
Copywriter at Freelance
toyasu's picture

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

toyasu
Activity Score 4
Copywriter
Guest's picture

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.

Guest
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