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Oil drum

Agency Network: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by Rethink, Canada for Skeena, within the category: Food.

Our greatest natural resource isn’t oil.
It’s salmon—the lifeblood of the Northwest’s economy and communities. The propose Enbridge oil pipeline through the Skeena threatens this irreplaceable resource. It will cross more than a 1,000 streams and rivers, and risk supertanker oil spills as massive as the Exxon Valdez. Find out more at SkeenaWild.org

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Retoucher: Richard Parkes
Photographer: Hans Sipma

Comments (11)

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Highest Rated

bukaccio's picture
bukaccio
Activity Score 75

cool idea

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

sweet

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Done

morse's picture
morse
Activity Score 18024

Good idea, but execution looks fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice.

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Brain-Art's picture
Brain-Art
Activity Score 1101

Not strong enough

Todster35's picture
Todster35
Activity Score 94

I like the idea, but agree it looks fake. There's also a typo in the body copy.

satrianee's picture
satrianee
Activity Score 3748

I would love it better if the "brands" showed a little more.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

It's quite obviously not oil when you have wild salmon written all over the cans.

Pombooie's picture
Pombooie
Activity Score 407

Yep. Like it. Shame about the glaringly obvious typo!

bukaccio's picture
bukaccio
Activity Score 75

cool idea

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 441

I like this idea. Only I have doubts about execution, it seems way too close to the barrel. I guess it would be stronger if it would still look bit more like three cans placed one on another what looks like barrel. and there was no need for that concrete background to make this metaphor stronger - via versus it mess this metaphor up a little.

dclxvi

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