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Gibsnisch, 3

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).
Landing-Page: http://www.gibsnisch.de

Print advertisement created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

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Brema's picture

is that glow coming from the headlight or from the girls *&$@y?

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

leaking bucket.'s picture

Go into the light my son.

leaking bucket.
Activity Score 136

That's my first thought...

krautland's picture

another weak campaign courtesy of jvm, europe's most overrated shop.

the "fake rental company" won't fool any german for a second, demoting the url to be some kind of plea to interact with the campaign in spite of having given it away. it gets worse: sixt charges a pretty penny -like all rental car companies do- and you're basically informing the audience that yes, the situation sucks for you but suck it up 'cause there ain't nothing better out there. did I mention the type treatment is beyond clumsy?

at least we get to see a glowing clitoris. if that didn't get you to see a doc about that burning sensation when you pee, nothing will.

krautland
Activity Score 3216
Art Director at erm... no calls please.
miko1aj's picture

I like it. It's brave from the side of client and I personally don't think it will end just like krautland said above. It's simple statement that no ones cheaper. Even if You realize that rental companies charge lot of money even then still – Sixt is the cheapest and this is all what this ad says.

miko1aj
Activity Score 3086
krautland's picture

how is repeating a strategy everyone and their grandma have tried since 1862 brave? it's delusional to still think this will get them anywhere.

krautland
Activity Score 3216
Art Director at erm... no calls please.
miko1aj's picture

I think brave is publish commercial saying that some one's cheaper than You. I work in strange market so maybe that sounds crazy for You for that reason. Stay well.

miko1aj
Activity Score 3086
krautland's picture

yes, it would be brave to say someone else is cheaper if the other company existed.
this company however is fake.

krautland
Activity Score 3216
Art Director at erm... no calls please.
miko1aj's picture

okay. I didn't noticed that this particular name of that fake company means "doesn't exist". I thought it's some meaningless name and then (through PR for example) you're informed about whole thing.

miko1aj
Activity Score 3086
Brema's picture

If the girl with the glowing kit comes as part of the package than am sold

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

Crisp One's picture

is this some new STD

......hmmmm..... Flashlightis

When Pfizer come out with a cream for it, I want THAT account.

Crisp One
Activity Score 2005
Other at New York
DOGSOLDIER46's picture

Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!

DOGSOLDIER46
Activity Score 35
PUBLISHING AND DESIGN
brainzed's picture

Oh my god! You didn't get this campaign at all…

brainzed
Activity Score 652
Art Director
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