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Myopie, Who is your daddy

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by JWT, Tunisia for SIVO, within the category: Professional Services.

Caption

What you see isn't always true

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem
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pinkpink's picture

like it :)

pinkpink
Activity Score 27
Art Director at tokyo
Tuco's picture

Didn´t get it.

Tuco
Activity Score 289
Copywriter at ah...
HellFish's picture

Obvious.

HellFish
Activity Score 185
Copywriter
Tuco's picture

So can you call captain obvious to come here and explain it. I see a blury image of some men in towels, and then through the glasses I can see that they are gay, is just that?

Tuco
Activity Score 289
Copywriter at ah...
narahyanfong's picture

love it! lol

narahyanfong
Activity Score 30
Art Director
Wordfruit's picture

A long way from Specsavers still.

There are some ads that use this broad concept really well: making a mistake due to not seeing properly.

(I'm not even sure if you're attempting to communicate a mistake in these.)

But I suggest you fill a stack of paper with ideas on how to communicate mistakes, if that's what you want to do. Pick the best. I don't think these will be the ones you pick.

If you're only trying to say that the glasses allow people to see clearly, again, I think this could be done better. And I'd wonder if that idea would be interesting enough for the ad.

Wordfruit
Activity Score 1023
advocate's picture

a nice catalogue idea

advocate
Activity Score 268
Art Director at Philippines
kalankji's picture

so dont bother to see

kalankji
Activity Score 229
salil.sharma's picture

good job

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

good idea.

kleenex
Activity Score 51110
Web Designer/Developer
billbernbach's picture

poor ad

billbernbach
Activity Score 242
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