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Myopie, Kidnapping

Agency Network: 
Published/Aired: 
April 2012
SIVO Print Ad -  Myopie, Kidnapping

Description

Print advertisement created by JWT, Tunisia for SIVO, within the category: Health.

Caption

What you see isn't always true

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem
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Highest Rated

bate_palmas's picture

I'm glad somebody pointed this out.

bate_palmas
Activity Score 1479
pinkpink's picture

loool great job :)

pinkpink
Activity Score 27
Art Director at tokyo
alausa's picture

See true.

Let what you see be what you see.

Work by sight, not by faith.

See things for what they truly are.

...

alausa
Activity Score 1420
Creative Director at Noah's Ark
10pencils's picture

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

Asides from that though, it's a great job.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
10pencils's picture

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

Asides from that though, it's a great job.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
Jefferson's picture

why do you need to promote the very basic function?

Jefferson
Activity Score 235
The One Academy
bate_palmas's picture

I'm glad somebody pointed this out.

bate_palmas
Activity Score 1479
nemesis's picture

absolutely true... how are these any different from other prescription glasses?

nemesis
Activity Score 765
Creative Director
narahyanfong's picture

lmao cool idea

narahyanfong
Activity Score 30
Art Director
Tuco's picture

Are you really lyao with this?

Tuco
Activity Score 289
Copywriter at ah...
ceronauta's picture

super

ceronauta
Activity Score 121
Creative Director |

Las ideas

10pencils's picture

@nemesis: do prescription glasses offer any other benefit? The product is what it is, so until prescription glasses come with x-ray, heat vision and zoom lens options, I commend the team for discovering a unique way to express a usual benefit.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
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