Rubber duck

Agency Network: 
October 2009

Print advertisment created by Grey, Italy for Sisal, within the category: Public Interest, NGO.

Playing is fun if you don't push it too far.
Every game has its own rules. But there is one for all: knowing when to stop. Before it is no more fun. Excesses can ruin everything, even the most innocent and safe games. Sisal

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano

Comments (12)

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Prof's picture
Activity Score 1449

Horrendous retouching and the "concept" doesnt fit onto any of those except maybe the daisy one. Just plain bad. Failure from Italy again, IMHO.

Quite really.

silvi's picture
Activity Score 4172

This is not good. Sorry.

everartz's picture
Activity Score 7613

maybe this one makes sense... for the others, it was a total waste of time

| everartz |

mpared's picture
Activity Score 562

i love it maybe its just me...

Guest's picture

what's the point??? stop kids from playing? who's the target group? little kids who excessivly play?
sorry guys, you went way off.

john ler's picture
john ler
Activity Score 667

The only way to make it less boring and to stress the danger would have been to put a dead child in the bath.
Sorry but that's it.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Every junior art director has a rubber duck .psd in his files...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
Activity Score 1929

This one is the best of 3.. Great!


Guest's picture

its for gambling. i think it's an effective concept. i got have to read the copy.

Misstree's picture
Activity Score 425

This campaign just doesn't make any sense. How does making things bigger/tougher make it pushing it too far??? If you are talking about gambling responsibly, you've got to show some danger attached to pushing the limits. Or else the gambler would hold his sides and laugh at this! Like, for the hopscotch one, maybe the edge of the game could end at the edge of a cliff. You could show some little stones falling over to indicate the person has fallen down. Or in this duck one, you could show a person's hands dangling at the side of the tub, obviously drowned by the huge duck. Then you are saying "Look out! taking it too far is not good for you!". that's what missing here - the warning.


Not all who wander are lost.

JavierGarza's picture
Activity Score 150

poor execution

Guest's picture

too preachy..bad.