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Hopscotch

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Grey, Italy for Sisal, within the category: Public Interest, NGO.

Caption

Playing is fun if you don't push it too far.
Every game has its own rules. But there is one for all: knowing when to stop. Before it is no more fun. Excesses can ruin everything, even the most innocent and safe games. Sisal

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano
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Highest Rated

Guest's picture

Sisal is the italian agency for gaming (not only lottery). There is a lot of people in this country that is addicted with games like scratch&win, superenalotto, lotto etc.. A lot of housewives, workmen, pensioners (this is the target of this campaign, I suppose) waste all their money gaming everiday and compromising their lives and harming their relavites.
I think is a good work but probably not strong enough to hit the nail on the head of a gaming raped mind.

Guest
funky_frogii's picture

this one is better

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Knowing when to stop your body copy is also a good thing. Not bad if they tighten it up.

Guest
silvi's picture

I like it.

silvi
Activity Score 4172
Copywriter
everartz's picture

i think this one is good..

everartz
Activity Score 7613
Art Director |

| everartz |

knockout3's picture

I like the look of this one. idea is so so

knockout3
Activity Score 56
Art Director
Guest's picture

Sisal, I think is lottery game. I don't get the message. Are trying to say that playing too much lottery can be bad. Is not showing why it's bad in this campaign. Especially this one and rubber ducky. They refer to kids. Kids don't play the lottery. Can someone help in translation? What are they trying to say?

Guest
Guest's picture

The image doesnt says anything about "know when to stop", except for the text of course : /

Guest
john ler's picture

These exaggeration don't make the game more dangerous.
It's cute and nothing more. Might have been ok for a kid's energydrink (even if seen dozen of times) but definitely not for gambling games !!!
Spend one night in a casino guys.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

So wrong, so basic.

Guest
hagemony's picture

good. but who is your target..

hagemony
Activity Score 335
Roshan Quintus's picture

yes this is good but for whom ?

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

Sisal is the italian agency for gaming (not only lottery). There is a lot of people in this country that is addicted with games like scratch&win, superenalotto, lotto etc.. A lot of housewives, workmen, pensioners (this is the target of this campaign, I suppose) waste all their money gaming everiday and compromising their lives and harming their relavites.
I think is a good work but probably not strong enough to hit the nail on the head of a gaming raped mind.

Guest
Guest's picture

It´s not good. You guys like the visual. But what does it communicate? If you hop too much you get muscular? It´s plain wrong because they´re only demonizing innocent games.

Guest
Juan Cabral's picture

Hopscotch is prohibited in creative advertising since last century.

Juan Cabral
Activity Score 709
Copywriter |

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture

I think that this one is good, but not as good as the one with big duck.. :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

There was an ad done in Canada with the exact same visual. But it was some food that gave kid's more energy. "Keeps kids going and going" was the line, or something to that nature. I think it was done by DDB Toronto.

Made way more sense than this ad about gambling. Sorry I can't find the link.

Guest
Misstree's picture

This looks like fun to me! I would love to play a game of hopscotch like this! This campaign just doesn't make any sense. How does making things bigger/tougher make it pushing it too far??? If you are talking about gambling responsibly, you've got to show some danger attached to pushing the limits. Or else the gambler would hold his sides and laugh at this! Like, for instance...in the hopscotch one, maybe the edge of the game could end at the edge of a cliff. You could show some little stones falling over to indicate the person has fallen down. Or in this duck one, you could show a person's hands dangling at the side of the tub, obviously drowned by the huge duck. Then you are saying "Look out! taking it too far is not good for you!". that's what missing here - the warning.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

JavierGarza's picture

good one..
good idea

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

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