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Elliot

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by 180 Amsterdam, Netherlands for SIRE, within the category: Public Interest, NGO.

Caption

I wish we never had children.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young
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Highest Rated

jackmancer2017's picture

I think the copywriting was a tad better in Dutch but still in English it works pretty well. Even those stupid parents who say these things would understand the campaign.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
MidasTouch's picture

A bit first idea but the message is clear.
Touching picture.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

spaceopera 3000's picture

Agree.

spaceopera 3000
Activity Score 37

life without music would have been so unfair.

jackblack's picture

Not good.

jackblack
Activity Score 2357
Art Director
ace85le's picture

It's alright. Doesn't touch my heart but I'm sure does some.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

sirvan's picture

Wow. Terrible job on the "tattoos".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jackmancer2017's picture

I think the copywriting was a tad better in Dutch but still in English it works pretty well. Even those stupid parents who say these things would understand the campaign.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
morse's picture

Yes, the tattoos look a bit fake, but otherwise it's a great campaign.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rgasparoli's picture

agree

rgasparoli
Activity Score 17
Art Director
abbaby's picture
abbaby
Activity Score 70
Illustrator
bhuvneshwar.chd's picture

eyes speak.
& word add reason to it.
good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

kamle108's picture

Just like bolywood's blockbuster movie "DEWAAR'. Mera baap chor hai. (My father is a thief)

kamle108
Activity Score 24
Indore, India
shahidali's picture

Loved it.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Manoma's picture

Ouch.
And Bravo.
This one is the best one for me...
Without gothic typography it's more neutral and comprehensible...

Manoma
Activity Score 1108
Copywriter
Daland's picture

Powerful ad.

Maybe a bit of redness around the tattoo would have made it better.
Would have giving it a more recent, authentic and painful feel.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
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