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Cerys

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by 180 Amsterdam, Netherlands for SIRE, within the category: Public Interest, NGO.

Caption

Forget your dad. He's already forgotten you.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young
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Rotzgoht's picture

I see that divorce leaves an impression. I just wish the tattoos were twists of famous, cliche tattoos, maybe. Like this one could be a twist on the "Heart MOM" tattoo. Instead you have long lines of copy which diffuse the idea. It just doesn't go far enough, I think. It'd be hard to do. But writing's hard. Good first thought.

Rotzgoht
Activity Score 186
ace85le's picture

It's alright. Doesn't touch my heart but I'm sure does some.

ace85le
Activity Score 3935
Marketing Manager |

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luispiter's picture

uhhh que buena

luispiter
Activity Score 2756
comunication
bhuvneshwar.chd's picture

bluntly touchy,
good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture

Ouch and bravo,
but less comprehensible than others,
due to the gothic typography, wich us send to others ways...

Manoma
Activity Score 1108
Copywriter
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