Advertisement

Mermaid

Campaign
Agency Network: 
Published/Aired: 
December 2011
Sinomarin Print Ad -  Mermaid

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Greece for Sinomarin, within the category: Pharmaceutical.

Caption

100% natural decongestant. Sea water solution

Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Myrto Politi
Business Unit Director: Ilias Mavidis
Account Director: Panagiotis Christofis
Account Executive: Eleni Valsamaki
Photography: Pantelis Zervos
Illustration: Pantelis Zervos, Dimitris Peponis
Log in or register to post comments

Highest Rated

NicoCiego's picture

The idea is not bad, but yeah, this kind of execution is too old.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
simonds08's picture

very hokey but I like it

simonds08
Activity Score 598
Hadrons's picture

Good art, like the concept

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture

If I see another ad with liquid forming a person, object, etc. I'm going to freakin shoot myself! This was cool in 1995 people!

jackblack
Activity Score 2357
Art Director
simonds08's picture

but it is a mermaid with a plunger!

simonds08
Activity Score 598
AlvarezArt's picture

Agreed, but I gotta say a mermaid with a plunger is pretty damn awesome! lol

AlvarezArt
Activity Score 82
Creative Director
vote4pedro's picture

rest in peace. because it won't be long.

vote4pedro
Activity Score 4601
Copywriter
andylefty's picture

What can I say, am a sucker for a mermaid with a plunger.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

the art is good.

kleenex
Activity Score 51098
Web Designer/Developer
vote4pedro's picture

i couldn't help but think of platinum fmd. great photography and digital illustration studio. they have an entire section of their portfolio of liquids made to look like other objects. gets old after you've seen it 1,001 times.

vote4pedro
Activity Score 4601
Copywriter
NicoCiego's picture

The idea is not bad, but yeah, this kind of execution is too old.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
MicheleVirgilio's picture

Good idea. work so and so

MicheleVirgilio
Activity Score 2617
Roger Keynes's picture

Amazing. A Greek brand has an ad budget! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ed Rapport's picture

old execution done over again, not impressed with the water idea

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Bill Me Now's picture

booooo! Lame idea with overused execution. The art isn't very good either-very ridged looking stance, and for some reason the thumb is on the same side of the plunger handle as the other fingers.

Bill Me Now
Activity Score 180
marano's picture

A mermaid with a plunger to sell a decongestant doesn't work for me but I like the concept otherwise, as well as the art.

marano
Activity Score 348
Graphic Designer
Featured Content

Latest Collections

Advertisement