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Agency Network: 
Published/Aired: 
January 2011
Singapore Environment Council Print Ad -  Family Tree

Description

Print advertisement created by McCann, Singapore for Singapore Environment Council, within the category: Public Interest, NGO.

Caption

Save our trees

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Vidhi Shah
Art Director: Chow Kok Keong
Retoucher: Jimmy Leow
Photographer: Kin Yee @ Teo Studio
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Geimima's picture

can anybody explain for me please... why someone tries to cut it but there's the line save our trees? so many ad use this diagram.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackmancer2017's picture

If real trees where to abandon this world, so would our family trees. No humans without nature is this ad trying to say.

jackmancer2017
suresh90's picture

Nice Concept but done many times with these kind of charts :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

everartz's picture

mostly i like the handwriting of "save our trees" but i see there is a little gap between the "family tree" and the "tree in the field" ... it doesnt click that much.. but ok..

everartz
Activity Score 7613
Art Director |

| everartz |

Sdb's picture

The metaphor could have been used in a more nicer way..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
luispiter's picture

jajaja the concept, good...

luispiter
Activity Score 2756
comunication
joelapompe's picture
joelapompe
Activity Score 3853
mdb1974's picture

Very nice. A human face to conservation. Portraying trees as heritage and tradition, deforestation is robbing our children.

mdb1974
Activity Score 411
Art Director
budibudz's picture

i agree with you.

cutting trees will cuts our generation.

budibudz
Activity Score 22
Art Director |

"Love to Live, Live to Love"

iambusy's picture

i like the art

iambusy
Activity Score 2219
Copywriter |

busy.

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