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Cut out the complex, 1

Agency Network: 
Published/Aired: 
February 2008
Description: 

Print advertisment created by Liwa, United Arab Emirates for Simplified, within the category: House, Garden.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege

Comments (6)

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sloppy4's picture
sloppy4
Activity Score 1492

is buying furniture that complicated?
it seems the campaign sets up a false problem.

Copy_Can's picture
Copy_Can

The copy isn't tight. I think what they're trying to say is something along the lines of "Simplify your life".

sloppy4's picture
sloppy4
Activity Score 1492

that would make more sense.

rajar's picture
rajar
Activity Score 91

either ways, believe me shopping for furniture is a drag! I dig the idea and the art...
although some thread lines don't make sense without the product at the bottom...

kalpesh78's picture
kalpesh78
Activity Score 2578

boring. really boring. plus the fact that this kind of concept has been done to death. Ikea did this concept yers ago

ideas....30 minutes nahi toh free.

Guest's picture
Guest

SAD AGAIN......Just for the sake of brand name, force fitting IDEAS......

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