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Strawberry

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Y&R, Portugal for Simple Fruit, within the category: Professional Services.

Caption

Simple Fruit. Only the best working for you. Eating 5 pieces of fruit every day is recommended by the World Health Organization. Giving fruit to your employees is our recommendation to if you'd like your office to be in a better mood, increased performance and motivated team members. Simple Fruit delivers only the best, freshest and most delicious fruit to your company everyday. Take the right decision, hire our fruit for your team.

Advertising Agency: Y&R Portugal
Creative Directors: Judite Mota, Pedro Ferreira
Art Director: Carlos Seixas
Copywriter: Rodrigo Monte
Photographer: Stockphoto
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Guest's picture

...hire our fruit for your team....HA HA HA HA...

Guest
Guest's picture

Terrible photoshop

Guest
Guest's picture

Why do people always have to comment on terrible photoshop, or just state that an ad has been done before? Why don't you explain as to what is so terrible about it, and give some constructive criticism? Correct me if I am wrong, but from what I see its just an image in the background with typesetting over it. Simple.

Guest
nemesis's picture

Totally agree. If it's been done before, they should place a link or at least say for what client and/or category. Elaborate a bit.

Other clichés:
- "student work"
- "first idea"

nemesis
Activity Score 765
Creative Director
Guest's picture

cute! =)
I'd hire them!

Guest
Guest's picture

Yeah, doesn't look like any photoshop honestly. Not the best layout either, but goes to show ya the level at which "bad photoshop" comments are coming from.

Guest
doraparker's picture

I like the idea. I think it is very clever. Photoshop is simple but the ad remains clever still. It does not have to contain arabesque and intricate effects to show off. Keeping it simple is the most difficult thing. :)

doraparker
Activity Score 4
Copywriter
nemesis's picture

I actually like the layout. I think it's nice. Not of this one though, but the one from the bananas and pears. The copies I do not like. I think they're not engaging enough.

nemesis
Activity Score 765
Creative Director
Guest's picture

There is no Photoshop! Sometimes (I know its difficult) you don't use photoshop. It's only a simple photo from a image bank. And one idea, even if some blogers don't like it.

Guest
Guest's picture

How did the words go there if not by Photoshop? Was it the farmer? :) I am not an expert in the field, unlike you people and strawberries around here.

Guest
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