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Sad

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Grey, Canada for SilvaStar, within the category: Industrial, Agriculture.

Caption

He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy
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whatthefudge's picture

That's harsh, poor Lumber Jack. Love the image.

whatthefudge
Activity Score 1266
luispiter's picture

i dont now...

luispiter
Activity Score 2756
comunication
HappyHour's picture

...how to spell.

HappyHour
Activity Score 2381
HappyHour's picture

Bad copy ruining a great visual. Too bad.

HappyHour
Activity Score 2381
jackmancer2017's picture

Spot on HappyHour ;-) sad wood with sad copy.

jackmancer2017
kleenex's picture

I love the idea. The copy could use some work though.

kleenex
Activity Score 51110
Web Designer/Developer
elyoshiro's picture

first idea

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

thedesignaddict's picture

The copy is terrible. Clunky as Hell.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Tspot's picture

Cheesy and easy.

Tspot
Activity Score 241
Copywriter
shaun1800's picture

Showing faces in the texture of wood has been done a few times now..

shaun1800
Activity Score 293
Copywriter
everartz's picture

first thought.. i dont see it that strong

everartz
Activity Score 7613
Art Director |

| everartz |

shahidali's picture

I find a sense of waste and harshness. A waste of woods and harshness of rejection. Though the perceived message may vary based on geographical TG segmentation. To me, its just the opposite to what i would have liked.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

jackblack's picture

Bad. Sorry eh.

jackblack
Activity Score 2357
Art Director
Sdb's picture

Its only photoshop, no idea!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
chanderjoshi's picture

i like it!

chanderjoshi
Activity Score 153
Other at Essence Communications
daloprete's picture

Like the photoshop...

daloprete
Activity Score 50
Creative Director
vinisha h. joshi's picture

its okkkkkkkkk, nice

vinisha h. joshi
Activity Score 10
sophia's polytechnique |

vinisha

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