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Silicone

Agency Network: 
Published/Aired: 
September 2007
 Silicone

Description

Caption

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
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Highest Rated

Guest's picture

It looks like they had the idea first, then picked the client afterwards.

Beautiful artwork, nifty idea, but it won't sell a bit of fertilizer. Who buys fertilizer? People who want their plants to grow. What does this ad tell you about growing plants? Zilch. Zip. Nada.

Nothing grows by chance, but it would appear they're trying to grow an award out of this pile of bullsh*t.

Still, nice work.

Guest
Lip's picture

the best of the campaign.

Pedro Paes.
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
p.syche's picture

these are absolutely AWESOME!
i'm really amazed at how the ad agency took a simple product as the fertilizer and made such a creative and strong campaign!
they manage to convey the idea behind it and promote the product!
really really awesome!

oh, and of course the images are extremely interesting. each ad is different, but you see that they stem from the same root ( ;) ). and very well done.

i love it! (can you tell? ;))

p.syche
Activity Score 267
Copywriter
StuartLittle's picture

Wow

StuartLittle
Activity Score 466
Other
copycomoelcopi's picture

wonderful concept! very unique. and awesome illustrations…

copycomoelcopi
Activity Score 822
Copywriter
copywriter.txt's picture

The others 3 are awesome, but this is awesome plus 1.

copywriter.txt
Activity Score 828
Copywriter
Disco Munky's picture

Just stop.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Hugo Noguera's picture

7 CREATIVES DIRECTORS????? HAHAHA...that's wrong dudes...

Hugo Noguera
Activity Score 16
monchebeat's picture

i like a lot the concept and the art direction...but i'm agree with HUGO NOGUERA !!!!7 creative directors....come on!!!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Tincho's picture

Maybe there were so many art directors because it was a big campaign (I mean that maybe there are more works in other medias like TV, Radio, Ambient, etc that weren´t posted here)

I like them all by the way. I know its a strange art direction for that kind of target, but it could work.

Tincho
Activity Score 1093
Art Director
Hugo Noguera's picture

Yeah Tincho...you are tot right. Probably this is the biggest campaign of the year for them...a fertilizer is the biggest client with the biggest budget. They are not taking advantage of a good idea from a team that worked their asses so 7 CD can get a chance to win some awards. Yeah, i don't think is the case. ;)

Hugo Noguera
Activity Score 16
Guest commenter's picture

Excelente. Felicitaciones.

Guest commenter
Guest's picture

It looks like they had the idea first, then picked the client afterwards.

Beautiful artwork, nifty idea, but it won't sell a bit of fertilizer. Who buys fertilizer? People who want their plants to grow. What does this ad tell you about growing plants? Zilch. Zip. Nada.

Nothing grows by chance, but it would appear they're trying to grow an award out of this pile of bullsh*t.

Still, nice work.

Guest
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